It’s been established in my previous blog entries a lot of people in the world as worse off than others. Much of the tip in the scale can be attributed to the marketing strategies implemented in various cultures and societies in pursuit of a business’s ultimate goal: profit.
It has also been established Egypt is in the midst of many crises; revolution, poverty, pollution. With that in mind, as a marketer, what strategy can one apply to – 1. Help a country in need 2. Be effective 3. Do so in an ethical manner.
So, what do we know so far about the youth in Egypt? Well, we know most the youth in the country is poor, we know most of them are political activists, and we know western culture has been playing a significant role in the shaping of their identity.
Now we mesh all of those characteristics together and what do we get? We get a youth culture hungry for change using what’s most prevalent in today’s world: technology. Therefore, integrating a social media campaign into LIFESAVER’s e-marketing strategies, statistically, shows to be a very viable option in creating and extending opportunities in engaging prospect customers. Building LIFESAVER’s social media presence would help humanize the brand, build integrity, and turn those prospect customers into buyers.
An integrated e-marketing strategy would also allow opening new markets and increase active demand. This is vital in Egypt because the poverty rates are so high; the lower-classes are going to need help from prosperous companies (or government) in helping get the product into their hands.
Again, the e-marketing strategy must be designed with the customer in mind; how is one going to attain high engagement from the customer in a manner that is educational and empowering? More so, attempt to gain the attention of wealthy individuals (or corporations/governments) to help in the cause. Unfortunately, money makes the world go ‘round and capital will be necessary to help pull these poor individuals out of the “quicksand.”