I’m a Dreamer


The blogging experience was fruitful. Through the assignment, I learned about the beautiful culture of Egypt and its admirable young citizens fighting for a better tomorrow. The assignment further opened my eyes to the world and the lens I see them through to realize how much significant impact the culture here in North America has on the world. I had no idea. Globalization is real and it has never been so influential. As a marketing major it is easier for me to appreciate the genius strategies implemented in various marketing communication strategies; however, at the same time, it is scary to see how “one culture” the world is becoming due to businesses. The world is a business. Cultures are dissipating, McDonald’s are everywhere, and people are still being exploited/oppressed. My hope is one day to see a world not run by money, competition, greed . . . but by empathetic human beings “working” harmoniously together, helping one another, striving to be the best they can be.

Let’s own our money, not our money own us.

Furthermore, I learned various technical aspects of blogging I had not known before. For example, hyperlinking URL’s into a word(s) or linking articles to my blog site. This proved to be the most challenging part of my blogging journey as I tend to be quite passionate about my thoughts and writings and I just want to write and put it out there for the world to see and not care about things like that. But, I have learned it is best to back up thoughts and theories with facts. It adds credibility and validity to one’s statements. A definite plus for future writing endeavors. A definite plus if seeking to convince one what I am saying has truth behind it.

If given the chance to do this again, I would continue to spread awareness and knowledge the best I can. Obvious, in a working environment, I will maintain the professional appearance of the blog. Moreover, I will definitely be more confident maintaining a blog if my employer asks, given the experience I’ve gained from this assignment, but my drive will always be to share the wisdom I have, how ever small it may be. At the end of the day, it is what pays me the most and brings me more happiness.

As a matter of fact, I just might continue writing in my blog post BA 444. I sincerely like doing it. Many people have liked my blogs, I’ve gained a few followers, and even had one of my blogs re-posted. To me, if I am able to reach at least one person . . . teach them something empowering and enlightening, that is success.

Knowledge is power.


Source: http://raptorsgym.de/de/?page_id=10


Young Digital World


Egypt’s youth is undergoing a technological revolution. Much of this youth’s free time is spent on the Internet seeking entertainment, a partner, or how to organize against its government.


Thus, since the Egyptian youth is our target it is only poetic justice we meet them halfway: the Internet. Establishing a well-organized e-customer relationship management (e-CRM) sector would benefit LIFESAVER and its target market. Here’s why:

An e-CRM organization allows the company (in this case, LIFESAVER) to better manage and provide higher quality customer interactions with its target market and potential buyers. Furthermore, this type of infrastructure would facilitate LIFESAVER to put-forth engaging messages that the target audience find valuable.


For example, LIFESAVER could invest in a social media campaign with the objective gaining key customer insights to then establish a relationship with the clientele and tailor the company’s services and products accordingly.


Source(s): http://starberry.tv/wp-content/uploads/2012/12/smbg.jpg