Egypt’s youth is undergoing a technological revolution. Much of this youth’s free time is spent on the Internet seeking entertainment, a partner, or how to organize against its government.
Thus, since the Egyptian youth is our target it is only poetic justice we meet them halfway: the Internet. Establishing a well-organized e-customer relationship management (e-CRM) sector would benefit LIFESAVER and its target market. Here’s why:
An e-CRM organization allows the company (in this case, LIFESAVER) to better manage and provide higher quality customer interactions with its target market and potential buyers. Furthermore, this type of infrastructure would facilitate LIFESAVER to put-forth engaging messages that the target audience find valuable.
For example, LIFESAVER could invest in a social media campaign with the objective gaining key customer insights to then establish a relationship with the clientele and tailor the company’s services and products accordingly.