Happy Labor Day

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https://www.linkedin.com/pulse/article/20140901113205-4398055-i-celebrate-employee-power-not-labor-day

“The greatest mistake of the movement has been trying to organize a sleeping people around specific goals. You
have to wake the people up first, then you’ll get action.”

Malcolm X

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BElieve in YOURSELF

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In light of the great Martin Luther King, Jr. and his revolutionary humanitarian efforts, I would like to take a time to pause and see how much we have advanced as a race since the Civil Rights movement. I would like to invite and ask yourself, “Who am I?”

I love to consider myself Mexican-American. I love my Mexican heritage, color, culture, norms, people. And I love the comforts of living in the United States.

At the same time though, I can’t truly relate with Mexican natives because we lived and live two completely different lifestyles. To them, I’m a gringo…a privileged folk who has it easy, who got lucky.

Well, maybe I can relate better with the White “American” people. Oh, wait…what? I’m just a beaner, wetback, border-hopper? I’m only supposed to amount to cutting grass and working in the fields? That’s all I’m good for? I see.

I’m not from here, I’m not from there. “Mexican” is not even considered a race/ethnicity in America, but when it’s valuable to the rich man…”yes, he’s one of us.” How can we turn a blind eye to this and other issues of the world? How can we pretend this atrocity is not happening and be happy? Why are we NOT given the choice to nurture our roots, but instead have an agenda constantly pushed on us…but instead made fun of in the media? How can we allow our heritage to slowly erode…especially while we are still being discriminated against? I don’t understand. Maybe I never will.

Freedom for all or freedom for no one.

Young Digital World

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Egypt’s youth is undergoing a technological revolution. Much of this youth’s free time is spent on the Internet seeking entertainment, a partner, or how to organize against its government.

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Thus, since the Egyptian youth is our target it is only poetic justice we meet them halfway: the Internet. Establishing a well-organized e-customer relationship management (e-CRM) sector would benefit LIFESAVER and its target market. Here’s why:

An e-CRM organization allows the company (in this case, LIFESAVER) to better manage and provide higher quality customer interactions with its target market and potential buyers. Furthermore, this type of infrastructure would facilitate LIFESAVER to put-forth engaging messages that the target audience find valuable.

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For example, LIFESAVER could invest in a social media campaign with the objective gaining key customer insights to then establish a relationship with the clientele and tailor the company’s services and products accordingly.

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Source(s): http://starberry.tv/wp-content/uploads/2012/12/smbg.jpg

http://mideastposts.com/wp-content/uploads/2012/08/egypt_socialmedia-e1346232263987.jpg

http://blog.workingwordpr.com/wp-content/uploads/2011/06/00000000000-egypt-social-media.png

Nurture

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It’s been established in my previous blog entries a lot of people in the world as worse off than others. Much of the tip in the scale can be attributed to the marketing strategies implemented in various cultures and societies in pursuit of a business’s ultimate goal: profit.

It has also been established Egypt is in the midst of many crises; revolution, poverty, pollution. With that in mind, as a marketer, what strategy can one apply to – 1. Help a country in need 2. Be effective 3. Do so in an ethical manner.

So, what do we know so far about the youth in Egypt? Well, we know most the youth in the country is poor, we know most of them are political activists, and we know western culture has been playing a significant role in the shaping of their identity.

Now we mesh all of those characteristics together and what do we get? We get a youth culture hungry for change using what’s most prevalent in today’s world: technology.  Therefore, integrating a social media campaign into LIFESAVER’s e-marketing strategies, statistically, shows to be a very viable option in creating and extending opportunities in engaging prospect customers. Building LIFESAVER’s social media presence would help humanize the brand, build integrity, and turn those prospect customers into buyers.

An integrated e-marketing strategy would also allow opening new markets and increase active demand. This is vital in Egypt because the poverty rates are so high; the lower-classes are going to need help from prosperous companies (or government) in helping get the product into their hands.

Again, the e-marketing strategy must be designed with the customer in mind; how is one going to attain high engagement from the customer in a manner that is educational and empowering? More so, attempt to gain the attention of wealthy individuals (or corporations/governments) to help in the cause. Unfortunately, money makes the world go ‘round and capital will be necessary to help pull these poor individuals out of the “quicksand.”

Nurture PlantSource: http://opinionatedbutopen.blogspot.com/2011/04/nature-vs-nurture-fallacy.html